Ritz + Peanut Butter = TLA

Find more videos like this on AdGabber

I am so excited by the spunky and fresh new Ritz crackers ad campaign. The commercials are quirky and fun, as promised by Kraft's new agency Euro RSCG. The print campaign transforms the distinct scalloped shape of the Ritz cracker into an instantly recognizable icon (great, dare I say it: branding). I think the most successful aspect of both the print and t.v. campaigns is the use of simple, bold shapes and happy colors that have a retro appeal (a little Paul Rand-ian, even):


Find more videos like this on AdGabber

I just want to have a Tupperware party with lots of mayonnaise-based dips served on buttery, totally non-healthy Ritz crackers.