I just read Michael Bierut's lovely essay on the Brannock Foot Measuring Device. What a glorious example of artfully packaged functionality: it's sleek, modern and contains type on a curve that is entirely appropriate. Plus, isn't there something highly charged and seductive about having someone remove your shoe and cradling your foot in the Brannock Foot Measuring Device? I have vague memories of getting my feet properly measured as a child/young adult; it made the whole shoe shopping experience so personal and special. But, then again, I cannot tell a lie: I do have a slight shoe fetish.
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