Typographic Pledge

In Type I, students often ask me: "Which fonts should we use?" This is a tricky question, as students are always looking for some magic formula, such as: Snappy Copy + Helvetica Neue + Pantone 490 = Good Design. Ah, would that it were that easy. Unfortunately, the use of well designed typefaces does not automatically lead to good typography; God knows I've seen plenty of crappy projects set in Gill Sans, which is not an inherently terrible typeface. With students, it is much easier to say which typefaces should be avoided at all costs. Almost every quarter, in every class, I express my extreme distaste for the wretched Papyrus. So legendary is my disdain for Papyrus, that students have taken to using it as a sort of twisted font of endearment with me (see below).

Thanks to Jeff Matz of Lure Design, we now have this lovely Simple Typographic Pledge in poster format. I encourage designers, particularly educators, to post this Pledge wherever fonts are used. And perhaps, in some utopian distant future, all evidence of Papyrus, Hobo and the like will be eradicated from our material culture lest future generations judge us a tacky, typographically insensitive boobs.