I recently read about the most amazing design project that challenged students to envision ways to raise consumer awareness concerning the actual recyclability (I don't think this is a word) of product packaging in the typical grocery store. The goal was to educate without condemnation, yet to influence consumer habits through clever and compelling design. KT Meaney at North Carolina State University did a fantastic job conceptualizing and implementing this project. For more images, check out the recycling awareness site that students created for the project.
